POST UPDATE : following the publishing of this post, Lionel Sanders finished 2nd at the Ironman World Championships in Kona, Hawaii on 14 October. His dogged determination and grit speaks to his character and dedication as an athlete and person. We are #proud!
If one word comes to mind when speaking of Lionel Sanders, it is the word, authentic. In fact, Lionel Sanders is so much himself he turns heads in the triathlon arena. Having battled drug addiction earlier in life, Sanders isn't cut from the same cloth as most triathletes. This is evident in every aspect of the competitor's triathlon training, which is completely inside on trainers and treadmills up until race day. So when we began collaborating with Sanders on his race kit for the IRONMAN World Championships, we knew we were going to have to think outside the box.