Anyone who has shopped for women’s outdoor products is familiar with the term “pink it and shrink it.” If by some chance you are not, this phrase refers to the tendency of brands to size down their men’s styles, change the color to pink, and describe these modified styles as “women’s specific”.
This is not how we do it at Garneau.
The Polartec® Apex Award-winning styles, the Cove Hybrid Jacket and the Rocket Skirt, reflect the development and collaboration of a full complement of female outdoor enthusiasts and designers. Together, these talented and passionate women truly design and develop to the specific needs of women athletes with a nod towards design styles and colors that appeal to the empowered woman.
Let’s dive in to each style to give justification to this…